Technology has had a profound impact on the ways we work.
Studies from Pew Research indicate that most people feel that tech tools in the workplace have made them more productive, more likely to communicate, and have allowed for increased flexibility.
What’s more, they’ve changed the way we market. Businesses can learn more about their customers than ever and use said info to better target their ads to increase loyalty.
Sounds good, doesn’t it? You don’t have to be a Fortune 500 company to make use of these tools!
Here are five tech tools that any business, no matter how big or small, can use!
Social media is an immensely powerful tool for business owners.
But with so many platforms out there, it can be time-consuming to share content across each social channel individually.
The creators of Hootsuite feel your pain. That’s why they created their awesome service that lets you post to multiple channels from one convenient location.
Think of it as part scheduling tool and part management tool.
Not only can you plan entire social media campaigns on Hootsuite, but you can add team members to your profile and designate tasks. Your next social campaign is about to get a whole lot easier.
PieSync is like Hootsuite’s older sibling.
In essence, it works the same way. A user links their various cloud-based services to PieSync and can easily monitor each with the click of a mouse.
However, PieSync’s focus is on general applications, not social media. That means that you can use PieSync to manage your contacts list, check out your email marketing metrics, and more.
Visibility is something every company strives for. Studies show that if you’re not on the front page of Google, you may as well not have a website at all.
So when you’re planning an SEO campaign, you’ll want to make sure that you’re doing everything you can to maximize your site’s visibility.
Searchmetrics is an all-in-one SEO platform. You can choose the highest-ranking keywords, monitor your visibility, and make adjustments to your campaign with total ease.
Searchmetrics may not be the only SEO marketing technology out there, but it seems to be the most robust.
4. Google Analytics
Of course, when you’re talking about SEO, you have to talk about the company that more or less pioneered the marketing tactic, Google.
While Google Analytics isn’t as feature-rich as Searchmetrics, it’s a more affordable and sensible solution for smaller businesses who don’t have much of a marketing budget.
It’s a wonderful tool for those looking for a basic overview of a site’s traffic, including mobile traffic.
80% of businesses are aiming to incorporate chatbots by 2020.
But you might wonder what the fuss is all about. Well, chatbots make the customer service experience easier for both consumer and company.
You can’t always be online. But leaving a message unanswered could cost you a message.
A chatbot is like an automated assistant. It’ll answer basic questions customers have and, if necessary, will alert you when someone has a more complicated question.
Trendy Tech Tools to Try
There you have it, five awesome and affordable tech tools you can use to improve your business, whether you’re looking to boost your search rankings, improve your social presence, or just provide lightning fast answers to customers’ questions.
The tech revolution is only beginning. Click here to see which jobs may soon become automated.